Activation and retention dashboard for PLG teams

Funnelsight puts activation and retention on the same screen, built around the activation event your team defines, not a generic default.

What it does

The dashboard brings product usage data and CRM data into one funnel view, covering activation, retention, and expansion. You're not switching tabs to compare what happened in the product with what happened in the deal.

How it works

You set the activation event that matters for your product, a specific action, not a generic template. That definition then applies consistently across every report in Funnelsight, so activation means the same thing whether someone on your team is looking at a cohort view or a single account. If you're still piecing activation metrics together from spreadsheets and product logs, this replaces that manual step.

Data updates on a schedule you control, hourly or on a cadence that fits your team, rather than a raw continuous stream. Setup doesn't require a data team. You can start by importing a spreadsheet to test the dashboard before connecting a live source, and have something functional the same day.

Why it matters for growth teams

When activation and retention sit in separate tools, or in separate tabs of the same spreadsheet, teams end up debating the numbers instead of acting on them. Having both in one dashboard, built on a shared definition of what counts as activation, means marketing and product are looking at the same thing when they talk about it. That's also useful groundwork if you're comparing a spreadsheet-based approach against a dedicated tool.